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Trusted Choice Branding

Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization, and Advocacy.
All agency members of the association are Trusted Choice agencies and can access the resources listed above by visiting Trusted Choice - Agency Resources.
Here's how to get started:
​Trusted Choice® has created and consumer-tested its new Freedom Campaign, which tells consumers that you are free to do what’s right for them because you aren’t tied down to any one company and therefore can offer more options.
As a Trusted Choice® independent agent, you are licensed to use all campaign materials freely and co-brand them with your agency's information. Access campaign materials through the new Trusted Choice® Agents Resource Center at
Customizable campaign materials include:

print ads,
television ads​,

radio ads,
web banners,
letters and
In order to support your agency's branding efforts, Trusted Choice® will reimburse a portion of your annual expenses in co-branding materials such as advertising, business cards, letterhead, envelopes, agency signage as well as the creation or updating of a digital presence to include the Trusted Choice logo, and/or link to the consumer website and Pledge of Performance.  
Tier 1: Use the Logo
Receive up to $100 toward advertising and other approved expenses that include the Trusted Choice® logo.
Tier 2: Let Freedom Ring
Trusted Choice® will reimburse 50%, up to $750, of your total spend on print and digital advertising materials featuring the customizeable Freedom Campaign.
Tier 3: Digital Packages
Receive up to $750 when you purchase a Trusted Choice® digital advertising package. 
All MRP funds are available on a first come, first served basis.​
Questions? We'd love to chat!

MRP Tiers 1 and 2:
Jo Buckley

MRP Tier 3 Digital Packages:
Kiescha Cherry

The Agents Resource Center is a one-stop shop for all advertising and marketing needs for Trusted Choice agents.
Learn more about what the brand is doing for your agency
Access the latest materials
Download all versions of the Trusted Choice® logos and customizable advertising campaign materials
Access  our Advertising 101 toolkit with everything you need to plan, develop and budget for smart, effective advertising.
Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.
Remember, Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.
Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
What are the Benefits?

Licensed use of the Trusted Choice® logo Qualified leads through the Trusted Choice® Agency Locator

Up to $1,600 through the Marketing Reimbursement Program and another $500 for sponsoring local community events

Access to customizable print ads, mailers, and press releases

Professionally produced tag-able television and radio spots

Consumer articles for your websites, newsletters, and mailings

Optional RSS feed for your website

Much, much more