Skip Ribbon Commands
Skip to main content

Created through an alliance of the IIABA, Trusted Choice®, state associations and key insurance carriers, is a powerful industry initiative with the vision and resources to recapture and expand the independent channel’s share of today’s growing insurance market.

To achieve this mission, we have not only developed an enhanced version of the consumer website, but a brand new collection of agency marketing programs, products and services to bring agents and consumers together. is unlike any other website currently available to insurance prospects. Others offer consumer research and rate comparisons, but no others present the unique combination of information and rating along with the selection of a local independent agent advocate on their behalf.

Consumer Tools

Find Your Agent
All IIAM member agencies will appear in the search results of this tool. Advantage subscribers​ will have enhanced profiles appearing at the top of the search results list.
Get A Quote
Consumers can get online quotes on their home and/or auto insurance from participating carriers through the "Get a Quote" tool on The consumer finishes their online search by selecting a local Trusted Choice agent with whom to finish the process. Only agencies who subscribe to the Advantage Plan will show in the search results.

Agent Tools

Content You Can Use
Any Trusted Choice agency is licensed to use any content found on the consumer website in their own agency communications with consumers. Content is sorted into four major categories: Auto, Home, Business and Life.
There is even a tool to install an RSS feed on your website that will push the same "News You Can Use" articles from the consumer website homepage.
And like every agency website should, all articles have a clear statement that the information is not intended to provide advice. Instead they should contact their local independent insurance agents for assistance concerning their available options.
As a Big "I" member your agency's "basic profile" is automatically listed at, for no additional fee.
You need to subscribe to the Advantage Plan in order for consumers to find your agency using the "Get a Quote" tool on the consumer website.
Subscribers also have an enhanced agency profile including details such as hours of operation, staff profiles, testimonials and video links. These enhanced profiles not only differentiate their agency from the competition, but they show up higher in "Find a Local Agent" search results regardless of distance.

Agency Websites

Agencies looking for customers online need a website as inviting for their potential clients as their physical locations.
Trusted Choice has the expertise to help agents create a dynamic and engaging place for their clients to visit.
Three levels of service to meet the various needs and budgets of all our members.

Local Search Optimization is not the only place consumers go to find insurance information online.
We have helped more than 700 agencies show up on their first page of a local Google search using Google+ Business.
Trusted Choice provides a perpetual program to ensure continuous elevation of your online presence. It all adds up to higher rankings, improved visibility, more client prospects and increased revenue.

Social Marketing

Trusted Choice uses its knowledge of agency operations to help you leverage clients' social media and mobile interaction into professional referrals and new business prospects.
They not only teach you what to say, but can say it all for you through customized posts, Tweets, blogs and other services.